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North Star Media launches DOOH network in St. Petersburg

The network of modern digital advertising media of 6x3 m format (Digital Billboards / DBB) is planning to place Nord Star Media in St. Petersburg by the end of October. It will be the first in the Northern Capital to cover most of the city's districts with sufficient coverage (more than 40 designs) installed in the busiest places, which will give advertisers the opportunity to reach almost 100% of the city's potential audience.

Modern LED components of the world's leading manufacturers will be used as media, taking into account the climatic and other features of northern Palmyra, allowing digital images to compete with the classic printed poster in terms of image quality and brightness.

In the construction of the network the advanced world and Russian experience of installation of such constructions is taken into account.

As a content manager, a proven automated complex will be introduced, which will allow the company to quickly place customers' programs, broadcast any type of content, as well as to use external data to create unique and customized clips.

The automated online monitoring system will promptly respond to possible broadcast failures and contribute to their timely elimination.

The monitoring system will give access to prompt provision of various forms of report: from photo (video) monitoring to air references with confirmation of an independent expert.

The company's design team will allow customers to implement the most daring creative ideas, limited only by modern LED-technologies.

Despite the fact that Nord Star Media only enters the market of St. Petersburg, the company managed to attract the leading specialists of the outdoor advertising market to its team and immediately provide its customers with high standards of customer service.

Sales will be carried out from two offices - in St. Petersburg and Moscow.

The newly installed network will eliminate many problems of outdoor advertising in St. Petersburg, such as the practice of overlapping stripes for changing banners or gluing printed posters, as well as provide a new platform for social advertising, with timely and timely information on current problems of the city.

The Nord Star Media team is working to implement the most modern and advanced practices used in digital outdoor advertising so that its digital media become a worthy component of the omnionic communication with the client.


Source: Outdoor.Ru